Performance Max vs Search Campaigns: Differences and Benefits

Choosing between Performance Max and Search campaigns is a common question when planning Google Ads. While Search campaigns target people actively searching for products or services, Performance Max uses Google’s AI to reach potential customers across multiple channels.

So, which campaign type is right for your business? It depends on your goals, budget, conversion tracking and available creative assets. Some businesses may benefit from starting with Search, while others can use Performance Max to expand reach and generate more conversions.

The right strategy also requires proper targeting, budget allocation and ongoing optimisation. Professional Google Ads management services in Hyderabad can help businesses choose the right approach and focus on generating quality leads and sales.

In this guide, we’ll explain Performance Max vs Search campaigns, compare their features, discuss their advantages and limitations, and help you decide which campaign type makes sense for your business.

Performance Max vs Search Campaigns: What’s the Difference?

The biggest difference between Performance Max and Search campaigns is how they find potential customers.

A Search campaign allows advertisers to target relevant keywords and show ads when people search for related products or services on Google. You have more direct control over keyword targeting, ad messaging and campaign structure.

Performance Max is a goal-based campaign type that uses Google’s AI to reach potential customers across multiple Google advertising channels, including Search, YouTube, Display, Discover, Gmail and Maps. Instead of building keyword-focused campaigns for each channel, you provide creative assets, audience signals and conversion goals, and Google’s system optimises where and when your ads appear.

Here’s a quick comparison:

In simple terms: Search campaigns help you reach people who are actively looking for what you offer. Performance Max helps Google find potential customers across its advertising channels based on the goals and information you provide.

Neither campaign type is automatically better. They serve different purposes.

What Is a Google Search Campaign?

A Google Search campaign is an advertising campaign that displays text ads on Google’s search results when users search for terms relevant to your products or services.

For example, imagine you operate a digital marketing agency in Hyderabad. Someone searches for:

• Digital marketing agency in Hyderabad
• SEO services in Hyderabad
• Google Ads management services
• PPC agency for small businesses

You can create a Search campaign targeting relevant keywords and write ads that address those specific searches.

When someone searches for a term that matches your targeting, Google evaluates eligible ads through its auction system and determines which ads can appear.

How Does a Search Campaign Work?

A typical Search campaign involves the following steps:

1. Keyword research: Identify the search terms potential customers use when looking for your products or services.
2. Campaign structure: Organise related keywords into relevant ad groups.
3. Ad creation: Write responsive search ads with relevant headlines and descriptions.
4. Landing page selection: Send visitors to a page that matches their search intent.
5. Bidding: Choose a bidding strategy based on your campaign objective and available data.
6. Optimisation: Review search terms, conversions, costs and landing-page performance to improve results.

For example, if someone searches for “Google Ads agency in Hyderabad”, your ad can highlight your Google Ads management services and direct the visitor to your relevant service page.

Benefits of Google Search Campaigns

1. Reach people with active buying intent

Search campaigns can connect your business with people already looking for a solution. This makes them useful for capturing existing demand.

2. More control over keyword targeting

You can choose keywords, use different match types, add negative keywords and organise campaigns around specific products or services.

3. Relevant ad messaging

You can write ad copy based on the searcher’s needs. Someone searching for hospital elevators, for example, can see an ad specifically about hospital elevator solutions rather than a general elevator advertisement.

4. Easier search-term analysis

The Search terms report helps you understand the actual searches that triggered your ads. You can use this information to identify relevant queries, discover new keyword opportunities and exclude irrelevant searches.

5. Suitable for businesses with focused budgets

When your budget is limited, you can prioritise a smaller group of high-intent keywords instead of trying to reach people across multiple advertising channels immediately.

Limitations of Search Campaigns

Search campaigns are useful, but they also have limitations.

• You primarily reach people through search-related inventory rather than the full range of Google’s advertising channels.
• Competitive keywords can have expensive cost-per-click rates.
• You may miss potential customers searching with terms you haven’t considered.
• Regular keyword, search-term, ad and landing-page optimisation requires time.
• Results depend heavily on search demand, ad relevance and the quality of your landing pages.

Search is a strong option when you know what customers are searching for and want more control over how your ads reach them.

What Is a Performance Max Campaign?

Performance Max, commonly called PMax, is a goal-based Google Ads campaign that uses Google’s AI to optimise advertising across multiple Google channels through a single campaign.

Instead of manually creating separate campaigns for every advertising channel, you provide Google with the information and assets needed to promote your business.

These typically include:

• Headlines and descriptions
• Images and logos
• Videos
• Landing-page URLs
• Audience signals
• Search themes
• Conversion goals
• Budget and bidding settings

Google uses these inputs and its automated systems to determine where your ads can reach potential customers and which combinations may help achieve your campaign goals.

For example, an online fashion store can use Performance Max to promote its products through Shopping placements, Search, YouTube, Display, Discover and other eligible inventory.

A potential customer might findout a product through a visual ad, see it again later, and eventually complete a purchase.

How Does Performance Max Work?

Performance Max combines your campaign assets, conversion goals, audience signals and bidding settings to optimise advertising delivery.

Here’s how the process works:

1. Choose your campaign objective: Select a suitable goal, such as sales or lead generation.
2. Set up conversion tracking: Identify the actions that represent meaningful business results.
3. Provide creative assets: Upload headlines, descriptions, images, logos and videos.
4. Create asset groups: Organise related creative assets around products, services or themes.
5. Add audience signals: Provide useful information about the audiences most likely to convert.
6. Set your budget and bidding strategy: Choose an appropriate budget and conversion-based bidding approach.
7. Monitor campaign performance: Review conversions, costs, asset performance, search terms and available channel insights.

Google’s AI uses these inputs to optimise campaign delivery towards your selected goals.

Benefits of Performance Max Campaigns

1. Reach customers across multiple Google channels

One of the biggest advantages of Performance Max is its ability to advertise across different Google properties through a single campaign.

You aren’t limited to people actively searching for your products or services. Your ads may also reach potential customers through YouTube, Display, Discover, Gmail and Maps.

2. Automated campaign optimisation

Performance Max uses Google’s AI and Smart Bidding to adjust bids and advertising delivery based on the likelihood of achieving your conversion goals.

This reduces the need to manually manage every individual auction.

3. Discover additional audiences

Search campaigns are built around keyword targeting. Performance Max can use audience signals and Google’s automated targeting to identify additional customers who may be interested in your products or services.

4. Multiple creative formats

Performance Max supports different creative formats, allowing your business to reach people through text, images and video.

This can be particularly useful for ecommerce brands and businesses with strong visual content.

5. Useful for scaling campaigns

When your existing Search campaigns are performing well and you want to explore additional opportunities, Performance Max can help extend your reach beyond your established keyword list.

Limitations of Performance Max Campaigns

Although Performance Max offers automation and broader reach, it isn’t the right solution for every advertiser.

Some limitations to consider include:

• Less direct control over individual search queries and placements.
• Dependence on accurate conversion tracking and meaningful conversion goals.
• Requires suitable creative assets for different advertising formats.
• Automated optimisation can be less useful when the campaign receives poor-quality conversion signals.
• It may generate conversions from channels that don’t always produce equally valuable leads.
• Advertisers need to monitor brand traffic, search terms and campaign performance carefully.

Performance Max can be powerful, but automation doesn’t guarantee better results. The quality of the information you provide and the way you measure conversions still matter.

8 Key Differences Between Performance Max and Search Campaigns

The comparison table gives you a quick overview. Let’s look at the differences that can actually influence your advertising results.

1. Targeting: Keywords vs Audience Signals

Search campaigns use keywords to connect your ads with relevant search queries.

For example, a healthcare company may target:

• Hospital management software
• Hospital software solutions
• Healthcare software company

These keywords help advertisers reach users searching for specific solutions.

Performance Max works differently. You provide audience signals, search themes and campaign assets to guide Google’s automated systems. These inputs help Google understand the types of customers and searches that may be relevant, but they don’t work like traditional Search keyword targeting.

Which is better?

Choose Search when you want to target specific keyword themes and manage search intent more directly. Choose Performance Max when you want Google’s automation to explore additional opportunities across channels.

2. Advertising Channels and Reach

A Search campaign primarily displays ads on Google Search, with Search partners available depending on campaign settings.

Performance Max can serve ads across:

• Google Search
• YouTube
• Google Display Network
• Google Discover
• Gmail
• Google Maps

This gives Performance Max access to a wider range of advertising opportunities.

For example, someone searching for “best home elevators” may see a Search ad. Another potential customer may discover a home elevator brand through a YouTube video or a visual Display ad.

Which is better?

Search is useful for capturing active search demand. Performance Max is useful when you want to reach potential customers across multiple Google channels.

3. Ad Formats and Creative Requirements

Search campaigns primarily use responsive search ads. You provide headlines and descriptions, and Google combines eligible assets to create ads.

Performance Max supports a wider range of creative formats. Depending on the available inventory and campaign setup, these can include:

• Headlines
• Descriptions
• Images
• Logos
• Videos
• Product feeds for eligible Shopping advertising

This makes creative quality an important part of Performance Max optimisation.

For example, an ecommerce business selling furniture can use product images and videos to showcase its products, while a Search campaign can communicate product benefits through relevant text ads.

Which is better?

Search is a good fit when your advertising message is best communicated through search-focused text ads. Performance Max is useful when you have creative assets that can support different advertising formats.

4. Budget and Bidding Strategies

Both campaign types allow advertisers to set budgets and use automated bidding strategies, but their optimisation approaches differ.

Search campaigns offer several bidding options depending on campaign eligibility and settings, including:

• Manual CPC, where available
• Maximise Clicks
• Maximise Conversions
• Maximise Conversion Value
• Target CPA
• Target ROAS
• Target Impression Share

Performance Max uses conversion-focused Smart Bidding, generally based on Maximise Conversions or Maximise Conversion Value, with optional targets such as Target CPA or Target ROAS.

The important difference isn’t simply which campaign has more bidding options. It’s how much control you want over the advertising strategy and whether you have enough reliable data to support automated bidding.

Which is better?

Search can be a practical starting point when you want to prioritise specific keywords and manage a focused budget. Performance Max becomes more attractive when you have reliable conversion data and want to optimise across multiple channels.

5. Conversion Tracking and Optimisation

Conversion tracking is important for both campaign types, but it becomes especially important when using automated campaigns.

Imagine a business running Google Ads to generate enquiries.

It tracks these actions:

• Contact form submissions
• Phone calls
• WhatsApp clicks
• Brochure downloads

However, not every action represents a genuine sales opportunity. Someone clicking a phone number isn’t necessarily a qualified lead.

If Google Ads treats every minor interaction as an equally valuable conversion, its automated bidding may optimise towards actions that don’t contribute much to revenue.

For better results, businesses should distinguish between meaningful conversions and secondary interactions.

For lead generation, useful tracking can include:

• Genuine form submissions
• Qualified phone enquiries
• Sales-qualified leads
• Appointment bookings
• Closed deals, where offline conversion tracking is available

For ecommerce, completed purchases and accurate transaction values are generally more meaningful than add-to-cart events alone.

Which is better?

Both campaign types benefit from accurate conversion tracking. Before increasing your Performance Max budget, make sure it is optimising for business outcomes rather than simply generating more tracked actions.

6. Reporting and Performance Visibility

Search campaigns provide keyword and search-term reporting that helps advertisers understand which queries are triggering ads and how those searches are performing.

Performance Max also provides reporting and insights, including asset performance, channel insights and a search terms report.

The Performance Max search terms report can help advertisers understand which searches triggered ads, review associated landing pages and identify irrelevant search terms.

However, the reporting experience is not identical to Search. You should not expect the same level of direct keyword control or the same reporting structure in both campaign types.

Which is better?

Search is generally more suitable when detailed keyword-level analysis is central to your optimisation process. Performance Max provides useful reporting, but you need to interpret it in the context of its broader, automated delivery.

7. Campaign Control and Automation

Search gives advertisers more direct control over keywords, match types, ad groups, ad messaging and negative keywords.

Performance Max automates more of the targeting, bidding and placement decisions.

This difference can be important for businesses operating in competitive or specialised industries.

For example, a B2B technology company may want to focus its advertising on a specific group of high-intent searches. A Search campaign provides a more direct way to organise and manage that strategy.

An ecommerce store with a large product catalogue may benefit from Performance Max because it can use product information and creative assets to reach customers across different channels.

Which is better?

It depends on how much control your campaign requires. More automation isn’t automatically better, and more manual control doesn’t always produce better performance.

8. Lead Quality and Business Results

One of the biggest mistakes advertisers make is comparing campaigns only through clicks, impressions, conversions or cost per conversion.

Imagine two campaigns:

• Campaign A generates 50 enquiries at ₹300 each.
• Campaign B generates 25 enquiries at ₹500 each.

At first glance, Campaign A appears more successful because it generates more enquiries at a lower cost.

But what if only five enquiries from Campaign A are qualified, while 15 enquiries from Campaign B are genuine sales opportunities?

In that situation, Campaign B may deliver better business value despite having a higher cost per enquiry.

This is why lead quality, conversion rate, cost per qualified lead and actual revenue should be part of your campaign evaluation.

Which is better?

Neither campaign type guarantees better lead quality. Your targeting, landing pages, conversion signals, sales process and optimisation strategy all influence the outcome.

When Should You Use Search Campaigns?

A Search campaign is often a sensible starting point when your business already knows what potential customers are searching for.

Consider using Search campaigns when:

1. You have a limited advertising budget

If you’re a small business with a restricted budget, it can make sense to focus on a smaller set of high-intent keywords rather than spreading your budget across multiple channels.

2. You want to generate high-intent enquiries

Search can be useful for businesses offering services such as SEO, web development, IT consulting, healthcare, legal services and industrial solutions.

People searching for a specific service may already be comparing providers or looking for someone to contact.

3. You need control over search queries

If you want to manage which keywords trigger your ads, review search terms and exclude irrelevant searches, Search campaigns offer more direct control.

4. You’re advertising a specialised service

Some businesses serve a narrow audience with specific requirements. A focused Search campaign can help target relevant searches instead of relying on broad audience discovery.

5. You need to test your offer and landing page

Search campaigns can help you understand how customers respond to specific keywords, ad messages and landing pages.

This information can be valuable before expanding into additional campaign types.

When Should You Use Performance Max?

Performance Max is worth considering when you have clear conversion goals, reliable tracking and the assets needed to support advertising across multiple channels.

Consider using it when:

1. You want to expand beyond Search traffic

If your Search campaigns are already performing well, Performance Max can help explore additional audiences and advertising opportunities across Google’s channels.

2. You operate an ecommerce business

Performance Max can be especially useful for ecommerce businesses with a well-maintained Google Merchant Center product feed.

Product information, images and pricing can help support Shopping-related advertising alongside other eligible placements.

3. You have strong creative assets

If your business has quality images, videos, logos and advertising messages, you can provide Google with more options for building relevant ads.

4. You have reliable conversion data

Performance Max depends on meaningful goals to guide automated optimisation. If your account consistently tracks genuine purchases or qualified leads, the campaign has better information to work with.

5. You want to manage advertising across multiple channels

Rather than building separate campaigns for every channel, Performance Max offers a way to access multiple Google advertising surfaces through one goal-based campaign.

Performance Max vs Search for Lead Generation

For businesses that depend on enquiries, calls, appointments or consultations, choosing the right Google Ads campaign type requires more than looking at conversion volume.

Search campaigns are often a strong starting point for lead generation because they can target people actively searching for a specific service.

For example, a company offering IT outsourcing services can target searches such as:

• IT outsourcing company
• IT outsourcing services
• Managed IT services provider
• IT support company for businesses

The campaign can direct visitors to relevant service pages with clear enquiry forms and calls to action.

Performance Max can be introduced when the business wants to expand its reach beyond those keyword searches and has reliable lead tracking.

However, there is one important requirement: don’t optimise only for form submissions if those submissions aren’t producing business opportunities.

A better approach is to connect your lead management process with Google Ads where possible. This allows you to understand which campaigns are generating qualified leads and which are generating actual customers.

Our recommendation: For many service-based businesses, start by building a focused Search campaign around high-intent keywords. Consider Performance Max after conversion tracking and lead quality measurement are working reliably.

Performance Max vs Search for Ecommerce

Ecommerce businesses often have different advertising requirements from service businesses.

They need to promote individual products, reach shoppers, showcase product images and encourage purchases.

This is where Performance Max can play a significant role.

When connected to Google Merchant Center, Performance Max can use product feed information to support Shopping ads and reach potential buyers across Google’s advertising inventory.

For example, an online clothing store can promote products using:

• Product titles
• Product images
• Prices
• Product categories
• Descriptions
• Availability information

Search campaigns are still valuable for ecommerce, especially when customers search for specific product categories, brands or high-intent buying terms.

A combination of both campaign types can help an ecommerce business capture active product searches while exploring additional advertising opportunities.

Our recommendation: Ecommerce businesses with a well-optimised product feed, strong product imagery and reliable purchase tracking should consider Performance Max alongside Search. Businesses with smaller budgets can start with the campaign type that best matches their immediate sales opportunities.

Can You Run Search and Performance Max Campaigns Together?

Yes. You can run Search and Performance Max campaigns together in the same Google Ads account.

In fact, Google positions Performance Max as a campaign type that can complement keyword-based Search campaigns.

However, running both doesn’t mean you should ignore campaign structure or overlap.

For example, imagine your business runs a Search campaign targeting “SEO services in Hyderabad” and a Performance Max campaign that can also reach relevant search queries.

Both campaigns may have opportunities to serve in related auctions, depending on their eligibility and Google’s campaign prioritisation rules.

Google has documented how eligible Search keywords interact with Performance Max. Identical eligible exact-match Search keywords are prioritised over Performance Max for matching queries. Other situations can depend on factors such as keyword eligibility and Ad Rank.

So, don’t assume that Performance Max always takes traffic away from Search, or that Search always wins every overlapping auction.

How to Run Both Campaign Types Without Wasting Budget?

1. Give each campaign a clear purpose

Use Search to capture important high-intent keyword searches. Use Performance Max to explore additional opportunities across Google’s channels.

2. Protect important brand searches

Review how your brand traffic is distributed. Use suitable brand exclusions or negative keywords where appropriate to prevent unwanted overlap.

3. Monitor search-term performance

Review Search campaign search terms and the Performance Max search terms report. Identify irrelevant searches and use available exclusions to improve campaign relevance.

4. Avoid duplicate conversion goals

Make sure both campaigns are optimising towards meaningful business outcomes. Don’t count the same action multiple times in a way that inflates reported conversions.

5. Compare incremental results

Look beyond the number of conversions attributed to each campaign. Ask whether Performance Max is generating additional customers or simply receiving credit for customers who would have converted through Search anyway.

6. Review performance regularly

Compare cost per qualified lead, conversion value, revenue and other relevant business metrics. Make budget changes based on results rather than assumptions.

How Much Budget Should You Allocate to Performance Max vs Search?

There isn’t one fixed budget split that works for every business.

Your budget allocation should depend on your industry, competition, advertising goals, conversion history and the amount of demand available through Search.

For example:

Small businesses with limited budgets

Start by prioritising relevant, high-intent Search keywords. This gives you a focused way to test demand, ad messaging and landing pages.

Service-based businesses

Allocate enough budget to capture the searches that are most likely to generate genuine enquiries. Consider Performance Max once lead tracking and conversion quality measurement are established.

Ecommerce businesses

Consider Performance Max if you have a reliable product feed, strong product assets and sufficient purchase data. Keep Search campaigns for important product, category and brand-related searches.

Established advertisers

If both campaign types are already producing results, review their contribution to total conversions and revenue. Increase investment where you can demonstrate additional business value.

Rather than copying another advertiser’s budget split, establish a baseline and use controlled testing to determine whether additional Performance Max spend improves overall results.

Common Mistakes to Avoid When Choosing Between Performance Max and Search

Choosing a campaign type is only one part of running successful Google Ads campaigns. The following mistakes can affect performance regardless of which option you select.

1. Choosing Performance Max Just Because It’s Automated

Automation can save time, but it doesn’t automatically make a campaign profitable.

Without accurate conversion tracking, relevant assets and clear goals, Performance Max may optimise towards actions that don’t represent real business value.

2. Ignoring Search Campaigns After Launching Performance Max

Performance Max doesn’t make Search campaigns unnecessary.

Businesses that need control over important keywords, branded searches or specialised services may still benefit from dedicated Search campaigns.

3. Tracking Every Website Interaction as a Primary Conversion

Not every click or interaction represents a valuable lead.

Separate meaningful conversions from secondary actions and ensure your bidding strategy uses the right goals.

4. Using Poor-Quality Creative Assets

Performance Max needs suitable creative assets to support its different advertising formats.

Low-quality images, repetitive headlines and missing videos can limit the options available to the campaign.

5. Ignoring Search Terms and Brand Traffic

Don’t assume that automated targeting removes the need for campaign monitoring.

Review available search-term insights, exclusions and brand traffic to understand where your advertising budget is going.

6. Comparing Campaigns Only by Cost Per Conversion

A low cost per conversion doesn’t always mean better performance.

Compare lead quality, qualified enquiries, sales and revenue before deciding which campaign deserves more budget.

Performance Max vs Search Campaigns: Which One Should You Choose?

The right choice depends on your business goals and how prepared your Google Ads account is.

Here’s a simple decision guide:

If you’re still building your advertising strategy, start with the campaign type that gives you the clearest path to your immediate business goal.

For many service businesses, that means starting with Search. For ecommerce businesses with strong product data and purchase tracking, Performance Max may be worth testing earlier.

Once you have reliable performance data, you can decide whether running both campaigns will improve your overall results.

Final Thoughts

When comparing Performance Max vs Search campaigns, remember that the goal isn’t to choose the campaign type with the most features. It’s to choose the one that helps your business reach the right customers and generate measurable results.

Search campaigns give you more direct control over keyword targeting and help capture people actively looking for your products or services. Performance Max expands your advertising opportunities across Google’s channels and uses automation to optimise towards your conversion goals.

For many businesses, the strongest strategy isn’t choosing one and ignoring the other. It’s understanding what each campaign does well, setting up accurate conversion tracking and giving both campaigns a clear purpose.

If you’re unsure whether Search, Performance Max or a combination of both is right for your business, Digital Siddhu Academy can help. As a Google Ads agency in Hyderabad, we help businesses plan, manage and optimise campaigns with a focus on qualified leads, conversions and measurable growth.

Our PPC management services cover the essential work behind effective paid advertising, including campaign planning, keyword research, ad optimisation, conversion tracking and ongoing performance analysis.

At Digital Siddhu Academy, we believe Google Ads performance should be measured by meaningful enquiries, qualified leads and business growth, not just clicks and impressions. A well-planned campaign strategy starts with understanding your customers, choosing the right campaign type and continuously improving based on actual results.

Frequently Asked Questions

1. What is the main difference between Performance Max and Search campaigns?

Search campaigns use keyword targeting to reach people searching on Google. Performance Max uses Google’s AI to serve ads across multiple Google channels based on your conversion goals, campaign assets and audience signals.

2. Is Performance Max better than Search campaigns?

Not necessarily. Search is useful when you need more direct keyword control and want to capture existing search demand. Performance Max is useful when you want to expand reach across Google’s advertising channels. The better option depends on your business goals and campaign data.

3. Can Performance Max replace Search campaigns?

No, not in every situation. Performance Max can complement Search campaigns, but businesses may still need dedicated Search campaigns to manage important keywords, branded searches and high-intent traffic.

4. Can I run Search and Performance Max campaigns together?

Yes. Both campaign types can run in the same Google Ads account. However, you should monitor campaign eligibility, search terms, brand traffic and conversion performance to understand how they work together.

5. Is Performance Max good for lead generation?

Performance Max can generate leads across multiple Google channels. However, businesses should have reliable conversion tracking and ideally measure qualified leads rather than relying only on basic form submissions.

6. Is Performance Max suitable for small businesses?

It can be, but suitability depends on the business’s goals, budget, tracking setup and available assets. A small business with limited budget and clear high-intent searches may find Search campaigns easier to manage initially.

7. Does Performance Max use keywords?

Performance Max doesn’t use traditional keyword targeting like Search campaigns. Advertisers can provide search themes to guide Google’s understanding of relevant searches, but these aren’t the same as standard Search keywords.

8. Can I control where Performance Max ads appear?

Performance Max automates delivery across eligible Google advertising inventory. Advertisers have controls such as brand exclusions, placement exclusions and content suitability settings, but they don’t get the same direct placement control as a traditional Search campaign.

9. How do I check which search terms trigger Performance Max ads?

You can review the Performance Max search terms and landing pages report under the Insights and reports section in Google Ads. It provides information about search terms, associated landing pages and ad formats, subject to reporting limitations.

10. Should I start with Search or Performance Max?

If you’re a service business with a limited budget and clear high-intent keywords, Search can be a practical starting point. If you’re an ecommerce business with a good product feed, creative assets and reliable purchase tracking, Performance Max may be a suitable option to test.